Transactional emails may already be a part of your business, but is transactional SMS? Read on to find out why you should be using transactional SMS to improve your overall user experience, especially for those busy bees who might not be able to regularly check their inbox.
One big difference between transactional email and transactional SMS is that you need opt-in permission (for email, this is only necessary for marketing emails). In any case, it’s always a good idea to ask your customers how they would like to receive updates and, with an SMS option, you’ll find that many will opt-in for SMS to ensure they are updated with essential notifications immediately.
So what are the main reasons why you should incorporate transactional SMS in your business today?
Open rates
According to Startup Bonsai, SMS has a 98% open rate, which is extremely high. This is mainly due to SMS’s near 100% delivery rate and of course, seeing as most of us have a mobile phone in our pocket / very close to us at all times (smart or not), notifications are likely to be switched on for SMS to alert your customer immediately. Moreover, as SMS messages are highly regulated, spam is less likely which is why deliverability rates surpass email.
Speed
As a transactional SMS occurs after an action has been taken, such as a password reset, speed is essential. With SMS, your customers are going to receive the message in a matter of seconds, and with a deliverability rate of almost 100% (as mentioned previously), that SMS is going to be received.
No internet needed
You may not remember the days without mobile data, so you may have forgotten that you do not need 5G to receive an SMS. This makes SMS very reliable.
Control
As your customers will need to opt-in to receive SMS messages from you, you have control over your contacts, messaging, and platform meaning there are fewer risks than when using a 3rd party communication tool like social media.
Customer Experience
Due to high deliverability and open rates, your users are less likely to miss an important notification, such as an appointment reminder or parcel delivery; improving the overall customer experience and allowing you to run your business more smoothly.
Easy opt-in
All you need to do is include a clear opt-in box on sign-up or on the user’s account.
For ideas on both transaction and marketing SMS, please see our blog Interact With Your Customers via SMS, and if you have any questions on how you can incorporate SMS today, reach out to our friendly support team.
