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The Deliverable Diary

SMTP2GO updates & email deliverability tips from helping over 35,000 companies deliver better email.

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  • Email Delivery & Tips
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Caution When Using URL Shorteners

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]

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  • By Emily Carter
  • April 11th, 2023

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