The Deliverable Diary

Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]

Don’t let spambots become the enemy of your company! Get prepared and get protected with these helpful steps. What exactly is a “spambot”? A spambot is a malicious program designed to collect email addresses and information from online forms, chat rooms, comment sections, and websites. This information is usually collected to build lists for sending […]

Spam complaints can feel like a right, old kick in the teeth! Having spent precious time crafting an email, only to find that the recipient has marked it as spam, can leave you feeling deflated. It’s not the end of the world, however, and here we run through how to fix a spammy situation. Firstly, […]

Incoming servers and spam filters are becoming stricter and stricter by the day. For this reason, it’s really important to understand what could trigger your email as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]

Spam: it clogs your inbox, tests your trust and sends you raging through your morning emails! Fight back against the spammers and become your inbox’s proactive gatekeeper. We’ve created a quick guide to put the control back in your hands, showing you exactly how best to deal with spam and shut down the spammers behind […]

Have you wondered what your email delivery errors mean? These errors can be extremely helpful in figuring out why your emails have bounced or have been rejected. We’re here to clear up some of the meanings behind the most frequently occurring email delivery errors so that you can improve your sending in the future. Hard […]