The Deliverable Diary

You may be searching for an alternative to Mandrill, after they suddenly announced recent changes. If you’re considering SMTP2GO as an option, we’re honored, and we’re here to help you every step of the way. We’re coming up to our 10 year anniversary, and we promise that we intend to stay – we’re not going […]

Since the OS X Yosemite update to Apple Mail, many clients have been experiencing problems while sending emails. They’ve checked usernames and passwords, swapped port numbers and servers, and re-entered SMTP settings countless times, but nothing seems to work. Here’s how to fix it: From the ‘Mail’ menu, go to ‘Preferences’. Once there, click on […]

Deliverability is still a challenge for most email senders. ReturnPath reports only one in five emails makes it to the inbox. Will a shared IP address or a dedicated IP address help? ReturnPath’s Deliverability Benchmark Report shows some industries are having an especially hard time getting their emails read. Only 43% of the emails sent by […]

There are lots of metrics to follow in email marketing: open rates, click-through rates, unsubscribes… Here are the 32 things you should focus on to improve your delivery rates.

Despite the prolific growth of social media as a marketing and communication tool, newsletters are still one of the most effective and least expensive PR tools. But creating a newsletter that gets delivered and, most importantly, viewed, can be something of a challenge. When it comes to the creation and sending of newsletters, the adoption […]

Hackers abound. We see more and more news headlines about not just eBay accounts getting hacked, but major international banks getting hacked. And while there’s no sane way for the average person to be sure their information is 100% forever safe (you can’t even buy laundry soap at Target 100% safely) there are quite a […]