The Deliverable Diary

Right, now it’s time to get down to the nitty gritty! What are the meanings of all these abbreviations involved with SMTP (Simple Mail Transfer Protocol), why are they important and what do they do? Well, you have come to the right place! Below, I am going to discuss some of the most important terms associated with SMTP […]

Open Tracking is an essential metric in measuring how effective your emails are at being delivered to your recipients’ inboxes and capturing their attention. It’s a great way to see how captivating your emails are and offers endless ways for you to test subject lines to increase your Open Rate. Tracking is enabled per SMTP […]

If you’ve taken advantage of one of our higher volume plans (100k+), you have to try out our Email Testing feature! Just log into your SMTP2GO dashboard, then go to “Reports > Email Testing“. From there, you can input your ‘From’ name and email address, email subject and HTML code. One you’ve created your test […]

Unsubscribe links strike fear in the hearts of many email marketers. Instead of looking at them as a negative, let’s consider how they can benefit us and add value to our customers.

Vodafone has announced today their plan to discontinue their email services in New Zealand after 20 years. If you’re one of the 250,000 people who have been using Vodafone mail up until now, the move is going to affect you when they switch off the service on 30th November. The decision was made as a […]

Gmail has previously announced that “some time” in June 2016, they will be adjusting their DMARC policy. This will mean that you’ll only be able to reliably send emails from a @gmail.com email address through Gmail’s own servers. Any SMTP service other than Gmail’s will no longer be allowed. Yahoo and AOL have already made […]