The Deliverable Diary

In the world of digital communication, email has retained its relevance and reliability through decades of evolution. At the heart of this system is SMTP (Simple Mail Transfer Protocol), the foundational technology that drives email delivery across networks. Despite the rise of various communication platforms, SMTP continues to be essential for businesses and individuals alike, […]

Email is a part of your daily working life. You’ve heard of an SMTP provider, but do you need one? Oh, yes! What is SMTP? SMTP stands for Simple Mail Transfer Protocol and it’s the process that happens each time you send an email. Check out this infographic “How Email Works (Made Simple)” for more […]

On the hunt for an SMTP provider and don’t know what to look for? Keep reading to help ease your decision. When looking for an external SMTP provider, there are many things that you’ll need to take into account. Will my emails reach the inbox? What features are on offer? Is there a reliable support […]

Whilst working with an international audience, choosing which language to use can be difficult when reaching out to your customers. Not only is the choice of language a challenge, but it’s crucial to ensure that your message comes across, not only in translation but also in tone. Time zones also need to be taken into […]

Progressive Profiling takes your email personalization to the next level. Gone are the days when it was enough to just include your customer’s name in a mail-merge mail-out. Nowadays, recipients expect truly personalized emails that are worth their time. By sending truly personalized emails, we get better responses from our clients. Multiple divided, focused mailing […]

Have you ever been expecting an important email, only to find it ended up in your spam folder? Or worse yet, it didn’t even reach you? If the email sender has done everything correctly on their end, it may be time to safelist their email address, domain or their outgoing IP addresses. What is a […]