The Deliverable Diary

According to the Email Deliverability Benchmarks Study by EveryAction, non-profits face a formidable challenge. With an industry average spam rate of 20.18%, it’s estimated that charitable organizations missed out on a staggering $92.8 million due to spam filters and low deliverability rates. Despite these hurdles, email marketing remains a cornerstone for non-profit communication, prized for its […]