The Deliverable Diary

Is there a best/most effective time to send an email? It’s debatable, that’s for sure! Many will say that ‘it depends’, and, technically, they’re right. That’s not to say, however, that we don’t have a few top tips to get you started. Which days are best, really? Multiple studies show that the BEST day to […]

A sales email is a lot easier to ignore than a face-to-face sales pitch or even a sales call. For that reason, we need to grab our recipient’s attention from the get-go. Don’t neglect your subject line and pre-header Your subject line and pre-header are the most important part of your sales email (or any […]

Inserting images into your HTML design is highly recommended when it comes to email marketing. Not only will it attract your reader’s eye, but it’s also known to increase user engagement by up to 40%. But be careful, if they are not used correctly, you’ll face no end of delivery/display issues to the point where you should […]

Not one person created email, it was developed over time to become what it is today. It started off like a post-it type note that would pop up on your desktop screen. Although, it would only work on the same computer, so not very useful! It wasn’t until 1971 when Ray Tomlinson (who some claim to be the […]

Transactional emails, also known as ‘triggered emails’ or ‘automated emails’, are emails that are sent after an action has been taken. More often than not, they are sent to the person who took the action. For example, if you buy a product online, you’ll receive a transactional email once a payment has been accepted. Or, […]

Believe it or not, after significant digital changes, social media platforms introduced and umpteen marketing tools available, email is one of the most powerful tools used to reach your clients and subscribers each and every day. Therefore, it is absolutely crucial that your emails land in the inbox. SMTP2GO is dedicated to inbox delivery and are […]