The Deliverable Diary

Segmenting your mailing list should be a top priority before designing each email campaign. You’ll want to send the right content to the right people. In fact, by segmenting your mailing list and creating personalized content, you’ll increase open rates and engagement. Some marketers even state that they’ve seen a 760% increase in revenue from […]

When growing up, we learned our inside fork from our outside fork, that children were seen and not heard, we were told to offer a firm handshake and to never put our elbows on the table. Mother always ensured that our best manners were brought out around strangers. But, where do we learn about email […]

If you’re sending newsletters to your subscribers on a regular basis, you’ll want to check out our infographic below on “How to Create a Newsletter” to find out what you should and shouldn’t include. Alongside our infographic on “Email Marketing, Do’s and Don’ts“, you can’t go wrong.

Email marketing was voted one of the preferred ways to receive marketing material. With that in mind, we thought it’d be a good idea to share our infographic on “Email Marketing, Do’s and Don’ts”. Is your email etiquette up to scratch?

“I don’t believe in email. I’m an old-fashioned girl. I prefer calling and hanging up.” Carrie Bradshaw (Sarah Jessica Parker)💄 We have come a long way since Carrie Bradshaw and the old-fashioned ways! But have we crossed over and reached the other side? Have we outgrown email? No way! You better believe it, we all […]

Alongside your regular marketing emails, you should be sending transactional emails. They have a higher open-rate and can improve user engagement by a long shot. Check out our infographic below to find out when you should be sending them and our top tips on how to optimize them.