The Deliverable Diary

Sick of us going on and on about the importance of a clean mailing list? If you are cleaning your mailing list on a regular basis, feel free to pat yourself on the back and close this tab. If not, read on to find out why it’s SO important, and how you’ll need to go […]

When it comes to email marketing, your suppression list is essential! Not only to maintain your sender reputation but to comply with the CAN-SPAM act’s requirements for commercial messaging. The suppression list consists of recipients who have unsubscribed from your mailing list, who have made a spam complaint and, of course, is a collection of […]

“Everybody can write.” Right? Well, no actually! Even though it’s an essential part of our professional lives, many find it a struggle and dread having to write an email. Follow our tips for those who find email-writing a challenge.  Billions of emails are sent every day (more than 292 billion, to be precise) and some […]

Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

At the best of times, communication is key. At the worst of times, it’s a necessity! Over the past (tough) weeks, individuals and companies have had to up their game when it comes to online communication. In fact, a number of people have found that they are communicating more than they were before: with loved […]

Knowing more about your customers is key when it comes to successful email engagement. So, where does email intelligence come in, and what is it? What is email intelligence? Email intelligence is an automatic process based on continuous machine learning used to gain statistical insights into your customers, helping you segment and target your marketing/sales […]