The Deliverable Diary

Digital marketing is an ever-evolving space and email remains a powerful tool for businesses to connect with their audience. As we begin the new year, let’s explore the top email marketing 2024 trends that are set to reinvent the way brands engage with their subscribers. User Generated Content User-generated content (UGC) is on the rise […]

Gmail and Yahoo are two of the most popular email providers in the world, with billions of users combined. This is why email marketers need to pay attention to their latest announcements about new inbox protection rules, which take effect in February 2024, and step up their emailing game. These rules are designed to combat […]

As the year comes to an end, it’s a good time to look ahead and consider what the coming year will hold, while giving a nod of gratitude to the year that’s past. SMTP2GO’s CEO, Charles Abrahamson, shares his reflections on 2023 and his intentions for 2024. What were the most significant changes that happened […]

If you use email marketing to communicate with your audience, you may have encountered a problem called inbox clipping. Inbox clipping is when an email client, such as Gmail, truncates or hides part of your email message behind a link that says “[Message clipped] View entire message”. This can affect the readability, deliverability and effectiveness […]

For those late-night email checkers and evening scrollers, emails in Dark Mode can feel easier on the eyes, and easier on the battery life too. But once a user makes the switch to Dark Mode, you don’t want your email to be the one sticking out like a sore thumb. As multiple operating systems and […]

We are proud to announce that SMTP2GO has successfully achieved ISO27001 and ISO9001 certification, demonstrating our commitment to information security and quality management. ISO27001 is the international standard for information security management systems (ISMS). It specifies the requirements and best practices for establishing, implementing, maintaining and improving an ISMS that protects the confidentiality, integrity and […]