The Deliverable Diary

Why is it important to have a solid list of email subscribers? While social media is a great way to grow your audience and reach new potential customers, social media platforms are not always reliable or stable. They can change their algorithms, policies or features at any time, which can affect visibility, engagement and reach. […]

One of the questions that we often receive revolves around the storage of sensitive data. At SMTP2GO, we are renowned for our commitment to user privacy and data security. This blog post delves into our storage practices, takes a deep dive into our Email Archiving feature and how you could benefit from it. In general, […]

Digital marketing is an ever-evolving space and email remains a powerful tool for businesses to connect with their audience. As we begin the new year, let’s explore the top email marketing 2024 trends that are set to reinvent the way brands engage with their subscribers. User Generated Content User-generated content (UGC) is on the rise […]

Gmail and Yahoo are two of the most popular email providers in the world, with billions of users combined. This is why email marketers need to pay attention to their latest announcements about new inbox protection rules, which take effect in February 2024, and step up their emailing game. These rules are designed to combat […]

As the year comes to an end, it’s a good time to look ahead and consider what the coming year will hold, while giving a nod of gratitude to the year that’s past. SMTP2GO’s CEO, Charles Abrahamson, shares his reflections on 2023 and his intentions for 2024. What were the most significant changes that happened […]

If you use email marketing to communicate with your audience, you may have encountered a problem called inbox clipping. Inbox clipping is when an email client, such as Gmail, truncates or hides part of your email message behind a link that says “[Message clipped] View entire message”. This can affect the readability, deliverability and effectiveness […]