The Deliverable Diary

Why is it important to have a solid list of email subscribers? While social media is a great way to grow your audience and reach new potential customers, social media platforms are not always reliable or stable. They can change their algorithms, policies or features at any time, which can affect visibility, engagement and reach. […]

One of the questions that we often receive revolves around the storage of sensitive data. At SMTP2GO, we are renowned for our commitment to user privacy and data security. This blog post delves into our storage practices, takes a deep dive into our Email Archiving feature and how you could benefit from it. In general, […]

Gmail and Yahoo are two of the most popular email providers in the world, with billions of users combined. This is why email marketers need to pay attention to their latest announcements about new inbox protection rules, which take effect in February 2024, and step up their emailing game. These rules are designed to combat […]

If you use email marketing to communicate with your audience, you may have encountered a problem called inbox clipping. Inbox clipping is when an email client, such as Gmail, truncates or hides part of your email message behind a link that says “[Message clipped] View entire message”. This can affect the readability, deliverability and effectiveness […]

For those late-night email checkers and evening scrollers, emails in Dark Mode can feel easier on the eyes, and easier on the battery life too. But once a user makes the switch to Dark Mode, you don’t want your email to be the one sticking out like a sore thumb. As multiple operating systems and […]

We are proud to announce that SMTP2GO has successfully achieved ISO27001 and ISO9001 certification, demonstrating our commitment to information security and quality management. ISO27001 is the international standard for information security management systems (ISMS). It specifies the requirements and best practices for establishing, implementing, maintaining and improving an ISMS that protects the confidentiality, integrity and […]