The Deliverable Diary

At SMTP2GO, we realise that life’s about living. What better way to live life than to enjoy it on a pristine beach in the Abel Tasman National Park. A few months ago, Duane Major and Adam Gard’ner spotted that the beach was for sale, which meant that someone could potentially snap it up & ban the […]

Since Gmail changed its inbox layout, many marketers find their emails appearing under the “Promotions” tab in Gmail, instead of the recipient’s inbox. The tabs are optional for Gmail users, but many recipients are choosing to take advantage of them, to make sorting their mail easier. This isn’t all bad news for marketers, however, as Return […]

Since the OS X Yosemite update to Apple Mail, many clients have been experiencing problems while sending emails. They’ve checked usernames and passwords, swapped port numbers and servers, and re-entered SMTP settings countless times, but nothing seems to work. Here’s how to fix it: From the ‘Mail’ menu, go to ‘Preferences’. Once there, click on […]

Some email senders abuse unsubscribe best practices so badly it seems like they’ve gone a step beyond just ignoring the best practices. They appear to almost want to get their messages marked as spam. To call these bad senders out and to clarify what’s okay and not okay for the rest of us, we’ve put […]

For the past six months, almost all of Google’s services – including Google Search, Google Maps, Google Docs, Google Drive and Google Hangouts – have experienced serious disruptions when trying to gain access from China. The biggest blow, however, has just been made to Gmail, the world’s biggest email service, which has finally been blocked […]

The way you handle email unsubscribes for your marketing emails is more important than it looks. It’s not a time to make things difficult for the people who want to leave your list, or to just dismiss them without a second thought. There’s actually a huge reason to make unsubscribing from your list easy, if […]