The Deliverable Diary

Just like you regularly clean your house to keep it free from unwanted clutter, dirt and germs, it’s also a good idea to clean your email lists regularly (also known as list hygiene). This’ll ensure that you minimize bounces, improve conversion rates and stay on the good side of ISPs and regulators (incl. EU GDPR […]

Open Tracking is an essential metric in measuring how effective your emails are at being delivered to your recipients’ inboxes and capturing their attention. It’s a great way to see how captivating your emails are and offers endless ways for you to test subject lines to increase your Open Rate. Tracking is enabled per SMTP […]

Transactional emails can be summed up by “non-bulk” email. It is mail that has been triggered by an action on the client’s part. There are a few different types of transactional emails, here are the most common ones to increase interaction: Welcome emails / email confirmation emails– These are sent out once a client signs […]

Yesterday was International Women’s Day and it was incredible to see so many women unite and come together to celebrate their strength and diversity on a global scale. By the fact that we have a dedicated day to celebrate women indicates that men and women aren’t on an equal footing just yet – but it […]

We’re an international company dealing with international emails, so we appreciate that location matters! This is why, if you’re sending from the EU, you have the choice to send via our European servers. We have servers based in Frankfurt (Germany) and London (UK), as well as Fremont (CA), Newark (NJ), Singapore and Sydney (Australia). If […]

The following post is a rough outline to GDPR compliance and must not be used as an official guideline. You may want to appoint legal counsel to ensure that you are GDPR compliant. What is GDPR? If your company is based within the European Union, or if you have European clients, this may prove to […]