The Deliverable Diary

A sales email is a lot easier to ignore than a face-to-face sales pitch or even a sales call. For that reason, we need to grab our recipient’s attention from the get-go. Don’t neglect your subject line and pre-header Your subject line and pre-header are the most important part of your sales email (or any […]

“Having SMTP2GO take care of the email side of things for us allows us to focus on what we do best,” Mike Reader, owner of New Zealand’s Hungry Hosting. A fellow company based in New Zealand (like our good selves!), Hungry Hosting offers web hosting services primarily targeted at businesses and individuals who have used […]

It’s safe to say, we’ve ALL sent an email at one point or another and that many of us send emails on a regular basis. But, does anyone know how email works? As part of our “Made Simple” range, the infographic below outlines the four main steps on email delivery and we’ve made it as simple and […]

If you have created an account with us recently, you may have noticed that we asked that you add a Sender Domain… Here’s why! In order to improve your delivery rates, we always recommend creating an SPF record and a DKIM record in your DNS settings and adding them to the Sender Domains page of your […]

Inserting images into your HTML design is highly recommended when it comes to email marketing. Not only will it attract your reader’s eye, but it’s also known to increase user engagement by up to 40%. But be careful, if they are not used correctly, you’ll face no end of delivery/display issues to the point where you should […]

Discover how the global number one party plan company, PartyLite, uses SMTP2GO to send all of their customer and transactional emails, making SMTP2GO an essential part of their business. “If you need an SMTP service, these are the folks to go to! Highly recommended,” Jeremiah Jones-Goldstein, Manager of Business Operations Systems. About PartyLite When it comes to selling […]