The Deliverable Diary

Is there a best/most effective time to send an email? It’s debatable, that’s for sure! Many will say that ‘it depends’, and, technically, they’re right. That’s not to say, however, that we don’t have a few top tips to get you started. Which days are best, really? Multiple studies show that the BEST day to […]

When it comes to sending email – especially vast volumes – problems can (unwittingly) happen. All of our team are proactive in spotting issues and stepping in to, firstly, educate and secondly, resolve. Long-standing customer, Alex Clay, CEO of Suran Systems, Inc, had this to say: “SMTP2GO achieves its core functionality. Their servers stay up, […]

In the world of digital and email marketing, SMTP isn’t the only kind of delivery we need to concern ourselves with. We also need to look at how our message is delivered. We need to make sure that our content is key, and that our marketing makes an impact. How can we make sure that […]

If you’ve followed our tips to prevent your email going into spam folders but you’re still having issues, your email formatting may be to blame. In order to determine which emails are accepted by recipient servers, mailbox providers follow RFC protocol on email formatting and content. In the last number of years, in order to […]

A sales email is a lot easier to ignore than a face-to-face sales pitch or even a sales call. For that reason, we need to grab our recipient’s attention from the get-go. Don’t neglect your subject line and pre-header Your subject line and pre-header are the most important part of your sales email (or any […]

“Having SMTP2GO take care of the email side of things for us allows us to focus on what we do best,” Mike Reader, owner of New Zealand’s Hungry Hosting. A fellow company based in New Zealand (like our good selves!), Hungry Hosting offers web hosting services primarily targeted at businesses and individuals who have used […]