The Deliverable Diary

Today we’re announcing some important changes in the way we handle DNS records (for things like SPF and DKIM). From now on, we only need you to edit CNAME records for your sender domains. You won’t need to worry at all about SPF records anymore as we will automatically handle it for you! To be […]

Alongside your regular marketing emails, you should be sending transactional emails. They have a higher open-rate and can improve user engagement by a long shot. Check out our infographic below to find out when you should be sending them and our top tips on how to optimize them.

Is there a best/most effective time to send an email? It’s debatable, that’s for sure! Many will say that ‘it depends’, and, technically, they’re right. That’s not to say, however, that we don’t have a few top tips to get you started. Which days are best, really? Multiple studies show that the BEST day to […]

When it comes to sending email – especially vast volumes – problems can (unwittingly) happen. All of our team are proactive in spotting issues and stepping in to, firstly, educate and secondly, resolve. Long-standing customer, Alex Clay, CEO of Suran Systems, Inc, had this to say: “SMTP2GO achieves its core functionality. Their servers stay up, […]

In the world of digital and email marketing, SMTP isn’t the only kind of delivery we need to concern ourselves with. We also need to look at how our message is delivered. We need to make sure that our content is key, and that our marketing makes an impact. How can we make sure that […]

If you’ve followed our tips to prevent your email going into spam folders but you’re still having issues, your email formatting may be to blame. In order to determine which emails are accepted by recipient servers, mailbox providers follow RFC protocol on email formatting and content. In the last number of years, in order to […]