The Deliverable Diary

Ever wondered if that email you sent just fell into some great internet abyss? Take the mystery out of email delivery with this handy toolkit of email tracking tips. Before fretting over whether your email made it to the inbox or junk folder, or whether the recipient opened it at all, there are tools to […]

“Everybody can write.” Right? Well, no actually! Even though it’s an essential part of our professional lives, many find it a struggle and dread having to write an email. Follow our tips for those who find email-writing a challenge.  Billions of emails are sent every day (more than 292 billion, to be precise) and some […]

Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

You want to be a welcome addition to someone’s inbox, not ignored like an unwanted Facebook invite. At SMTP2GO, we want to help you have users become subscribers so your message always lands in their inbox. This is why we always recommend opt-ins. An opt-in is a genuine user who chooses to become part of […]

As of any day now, Transport Layer Security (TLS) 1.0 and 1.1 will no longer be supported by most endpoints as it’s an outdated security configuration. But how to prepare? TLS is a critical security protocol used to protect web traffic. TLS 1.0 has been around a while (20 years, in fact); version 1.1 for […]

At the best of times, communication is key. At the worst of times, it’s a necessity! Over the past (tough) weeks, individuals and companies have had to up their game when it comes to online communication. In fact, a number of people have found that they are communicating more than they were before: with loved […]