The Deliverable Diary

Hi, I’m Lou! By day, I’m a Customer Success Engineer at SMTP2GO but in my free time, I’m also Doctor Loulittle. I’m a Canine Behaviour Expert and I’ve spent many years helping people to improve their relationships with their dogs. It might surprise you that I see many parallels between training puppies and managing email […]

The intention behind email blocklists is honorable: they’re there to keep our inboxes safe from spam. If you find your domain name or IP address added to one, however, it could seriously harm your deliverability (and make you break down and sob!) BUT it’s not all bad. Learn more about email blocklists and, most importantly, […]

In today’s interconnected world, email remains the backbone of business communication. But with it comes risk — cybercriminals are always on the lookout for vulnerabilities they can exploit. Ensuring your email security isn’t just a good idea; it’s essential. Whether a small business or a large enterprise, safeguarding your email accounts and data should be […]

Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]

As we navigate through 2024, securing your email communications remains a top priority. With the latest inbox protection rules from major email providers including Gmail and Yahoo, it’s crucial to bolster your defenses against phishing and spoofing. One of the most effective tools at your disposal is a robust DMARC policy. Let’s dive into why […]

When sending an email, simply hitting ‘send’ is rarely enough to ensure your message lands where it should. Many steps can be taken to improve email deliverability: one such step is email subdomains. Here we’ll dive into email subdomains and explain why they’re important. What is an Email Subdomain? A subdomain is a subset of […]