The Deliverable Diary

In a year that has left us all feeling more vulnerable than ever, don’t let your inbox cause an ounce of extra stress. Stop those traps in their tracks and learn just how to spot a bad email in action. With our set of tips, discover just what to look for and exactly how to […]

Let’s look at email usage… Does email mean the same to different generations? Do we use email in the same way, or for the same purposes? A couple of decades on from its mass adoption, email is still one of the most effective methods of business communication and this is why roughly 294 billion emails […]

Inbox Expo 2021 was a smash hit for #emailgeeks across the globe! This year, we were lucky enough to be invited to speak alongside a number of industry leaders to talk about one of our favorite things: email! Louise, one of our Customer Success Engineers, presented “The Email’s Your Oyster. The Customer’s Your Pearl”, you […]

Marketing Masters know how to sell, but it’s often your friend, neighbor or favorite Instagrammer who’s calling the shots when it comes to what you’re reading, buying and clicking on. Their reviews, posts and recommendations are called user-generated content or social proof, and whether you notice it or not, you’re listening! Nielsen’s Global Trust in […]

Grab your champagne because we’re celebrating! 🍾🥂 SMTP2GO have just been awarded GOLD in the Stevie Awards Customer Service Department of the Year – Computer Services. This award means the world to us because, at SMTP2GO, we put a massive emphasis on our customer support, and it truly is such an honor for our efforts to have […]

When you first start to send emails using a sparkling new IP address (or range of IP addresses), it is extremely important to up the ante when it comes to email best practices in order to keep your emails out of your recipients’ spam folders, even if you are simply switching email service providers. The […]