The Deliverable Diary

In this case study, we talk to an optometrist and discover how SMTP2GO helped their business during the Covid-19 pandemic.  A fact of modern life is increased screen-time. Most of us spend far too long looking at our computers and devices – more so during the pandemic and with the increase of working from home. […]

One of the features that we offer to our high-volume users is IP Pooling. IP Pooling allows you to organize and categorize your dedicated IP addresses to improve deliverability. Doing so will help your emails to land in the inbox and to avoid those pesky spam filters. Many of our users choose to send their […]

Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to their final destination; helping you communicate effectively with your colleagues, clients, and loved ones. So if SMTP is something that we use every day, we should be investing […]

First of all, what is an API?   Simply put, API allows two applications to communicate with each other in order to transfer data. Every time we use an app on our phones, we’re using API. The internet is basically a web of connected servers, and APIs run back and forth between servers to request and […]

Whether you’re considering or already using email for your brand, acquisition, or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]

Edenred provides prepaid corporate services, including employee benefits, meal vouchers and loyalty programs. Edenred operates in 45 countries and a staggering 44 million employees use their services worldwide. Edenred have been using SMTP2GO to send some vitally important emails during the Covid-19 pandemic and here we speak to David Weight, Director of IT, UK.  Can […]