The Deliverable Diary

Progressive Profiling takes your email personalization to the next level. Gone are the days when it was enough to just include your customer’s name in a mail-merge mail-out. Nowadays, recipients expect truly personalized emails that are worth their time. By sending truly personalized emails, we get better responses from our clients. Multiple divided, focused mailing […]

Premium chocolate brand, Ghirardelli, have been satisfying America’s sweet tooth since 1852. That’s a long time to perfect the recipe – and their chocolate is delicious! What started off as a one-man-venture, by Italian chocolatier Domenico Ghirardelli, has grown into one of America’s largest, heritage confectionery companies. Ghirardelli is the oldest continuous ‘bean to bar’ […]

Interactions with businesses via SMS are on the rise, with many companies looking to invest in SMS communication, particularly since the pandemic – and this is why we’re happy to introduce our new SMS messaging service. What is SMS messaging? SMS messaging gives you the ability to send and receive SMS messages via email. Once […]

When it comes to marketing, there are many communication channels to choose from that can be a little overwhelming, especially for smaller businesses without a dedicated marketing team. There is one marketing tool, however, that all businesses should be taking advantage of – and that’s the email list. Email marketing efforts continue to bring ROI […]

Email is the preferred method of business communication with billions and billions of emails being sent on a daily basis but could we send better, more effective messages? SMTP2GO helps improve the technical side of delivery, but what about the human side of delivery? I spoke to MBTI® practitioner, Tamsin Regnes, who talks about how […]

The internet can be a wonderful place, but there are also dangers lurking in dark corners. Online bullying, threats, harassment, stalking and abuse are all commonplace in cyberspace, especially since the increase in internet usage over the past few years. According to the International Telecommunication Union (ITU), during the COVID-19 pandemic, Internet user ranks grew […]