The Deliverable Diary

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool for […]

This post answers questions we receive from customers migrating to SMTP2GO from another ESP / SMTP provider. Frequently Asked Questions: Do you have a free plan? Yes, the free plan allows 1,000 emails per month and has a limit of 200 emails per day (a 25-per-hour limitation applies if no sender domains are verified). It […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]

Confused about hard bounces, soft bounces, or rejected emails? Here’s the lowdown… SMTP2GO categorizes all bounces into hard bounces and soft bounces. A rejected email is an email that SMTP2GO blocks due to the recipient being on your suppression list. We do the hard/soft categorization by analyzing the error message sent to us by the recipient’s mail server. If […]

An Internet Protocol address, more commonly known as an IP address, is a unique set of numbers assigned to a device on the internet or local network. When it comes to sending emails, you can use a dedicated IP or a shared IP. But what’s the difference, and which is the right choice for you? […]

If you’re a high-volume sender (5K+ subscribers) and have been sending gradually and frequently to your subscribers while your list has grown, you can happily skip this post. However, if your list of subscribers is over 5K and you find yourself in one of the following situations, you may want to keep reading to ensure […]