The Deliverable Diary

As we approach 2025, email marketing continues to evolve, driven by new technologies and shifting consumer expectations. Below are some key trends shaping the future of email marketing in 2025. Hyper-Personalization Through AI With advancements in AI, email marketers can offer highly tailored experiences. AI tools analyze user data to predict preferences, optimize send times, […]

Email marketing remains one of the most effective ways to reach and engage your audience. With inboxes overflowing, however, it’s crucial to ensure your email marketing content stands out AND delivers value. Also, if the content of an email isn’t up to scratch, it might end up in the spam folder – and this isn’t […]

Auto-forwarding emails may seem like a convenient way to stay on top of multiple inboxes, but it brings serious challenges. At SMTP2GO, we prioritize security, deliverability and ensuring that users have full control over the emails they send. Here’s why we don’t allow the auto-forwarding of mail and why this policy helps keep your email […]

In the world of digital communication, email has retained its relevance and reliability through decades of evolution. At the heart of this system is SMTP (Simple Mail Transfer Protocol), the foundational technology that drives email delivery across networks. Despite the rise of various communication platforms, SMTP continues to be essential for businesses and individuals alike, […]

Since its launch in 2018, the SMTP2GO WordPress plugin has consistently earned 5-star reviews!  Designed to seamlessly replace the default wp_mail() functionality (phpmailer), the SMTP2GO WordPress plugin ensures all outgoing mail is routed through our secure servers. With our latest update enhancing security, we are thrilled to announce that we have surpassed 20,000 installations! 🚀 […]

A huge thank you to Andrew and Nely Bonar for all their hard work in organizing the Martech Festival 2024. Their dedication and passion once again brought us together, creating a community of professionals who can truly rely on and learn from each other. The environment they’ve fostered is unmatched in the email marketing industry, […]