The Deliverable Diary

The SMTP2GO culture is about community engagement, and we always love an opportunity to make a positive impact. Our employees are encouraged to get involved and give back. For Emily Grandoli’s Staff Volunteer Day, she participated in Recojamos Bazuraleza, a trash pick-up in nature. Here, Emily shares her experience… Ecoembes is a non-profit organization in […]

Today we’re going to take an in-depth look at DomainKeys Identified Mail (DKIM), and how it can help maintain brand reputation and improve email deliverability. What’s a DKIM record for and how does it protect you? DKIM has a very important job when it comes to email security and it’s to ensure an email has […]

Progressive Profiling takes your email personalization to the next level. Gone are the days when it was enough to just include your customer’s name in a mail-merge mail-out. Nowadays, recipients expect truly personalized emails that are worth their time. By sending truly personalized emails, we get better responses from our clients. Multiple divided, focused mailing […]

Premium chocolate brand, Ghirardelli, have been satisfying America’s sweet tooth since 1852. That’s a long time to perfect the recipe – and their chocolate is delicious! What started off as a one-man-venture, by Italian chocolatier Domenico Ghirardelli, has grown into one of America’s largest, heritage confectionery companies. Ghirardelli is the oldest continuous ‘bean to bar’ […]

Interactions with businesses via SMS are on the rise, with many companies looking to invest in SMS communication, particularly since the pandemic – and this is why we’re happy to introduce our new SMS messaging service. What is SMS messaging? SMS messaging gives you the ability to send and receive SMS messages via email. Once […]

When it comes to marketing, there are many communication channels to choose from that can be a little overwhelming, especially for smaller businesses without a dedicated marketing team. There is one marketing tool, however, that all businesses should be taking advantage of – and that’s the email list. Email marketing efforts continue to bring ROI […]