The Deliverable Diary

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool for […]

This post answers questions we receive from customers migrating to SMTP2GO from another ESP / SMTP provider. Frequently Asked Questions: Do you have a free plan? Yes, the free plan allows 1,000 emails per month and has a limit of 200 emails per day (a 25-per-hour limitation applies if no sender domains are verified). It […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]

Confused about hard bounces, soft bounces, or rejected emails? Here’s the lowdown… SMTP2GO categorizes all bounces into hard bounces and soft bounces. A rejected email is an email that SMTP2GO blocks due to the recipient being on your suppression list. We do the hard/soft categorization by analyzing the error message sent to us by the recipient’s mail server. If […]

The setup of printers or copiers for scan to email can be a little tricky and may require trying a few different options for it to work successfully. Here are a few tips that we recommend trying, and some settings that are worth double-checking, if you’re encountering issues. Connecting to the hostname or IP address […]

An Internet Protocol address, more commonly known as an IP address, is a unique set of numbers assigned to a device on the internet or local network. When it comes to sending emails, you can use a dedicated IP or a shared IP. But what’s the difference, and which is the right choice for you? […]