The Deliverable Diary

Return-paths… Not the most exciting of routes but it’s a path anybody sending email needs to stroll down every once in a while. What is the return-path? The return-path determines where non-delivery reports (NDRs) or bounce notifications are sent when an email is unable to reach its intended recipient. While the return-path matching the sender […]

We’ve been to the moon, and we’ve explored the depths of the ocean floor – but we are yet to design a simple, intuitive, and user-friendly printer or scanner device! Trust us, we know. At SMTP2GO a common point of irritation and frustration for our users is the never-ending battle with their printer or scanner. […]

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]

You want your business in the stratosphere, not your bounce rates. Sky-high bounce rate? Here’s what you need to know. We’ll bring you back down to earth. Bounce is a fun word, isn’t it? Not when it comes to email campaigns, it isn’t. In fact, a high bounce rate might be even worse than a […]

Bad deliverability rates? Stick with us to find out what affects deliverability to improve inbox placement and your customer’s overall email experience. Reputation Your sender domain and IP reputation are crucial. If your domain or IP address is new, you won’t have any sender reputation which looks suspicious to incoming servers. This is why a […]

Transactional emails may already be a part of your business, but is transactional SMS? Read on to find out why you should be using transactional SMS to improve your overall user experience, especially for those busy bees who might not be able to regularly check their inbox. One big difference between transactional email and transactional […]