The Deliverable Diary

What’s a warmed-up IP and do I need one? Keep that IP warm and toasty for deliverability rates that won’t leave you cold. Think of it like hot chocolate for your email game. In scientific terms, IP warming is the practice of gradually, ethically, and intentionally increasing the volume of email sent with a dedicated […]

Have your sent emails disappeared from the Outbox? We often get asked this question when in fact, it’s not related to SMTP2GO but to your email client itself. For the sake of this blog, we are going to use Outlook as an example. Other email clients should have similar settings. First of all, you are […]

In recent months, there’s been a lot of noise surrounding ChatGPT. No longer something just for the techies, ChatGPT has crossed over into the mainstream and has taken the online world by the collar! Created by OpenAI – a research institution that develops artificial intelligence systems to benefit, as they say, all of humanity – […]

Now that email is moving beyond its original frontiers into the exciting world of email-to-SMS it is worth revisiting some best practices to avoid having your texts get blocked by spam filters or flagged as junk in your recipient’s phones. The methods will be familiar to you if you are well-versed in the best way […]

In the realm of email communication, building trust and establishing authenticity is crucial for successful engagement with recipients. Enter BIMI, which stands for Brand Indicators for Message Identification. As email users become more discerning and wary of fraudulent activities, businesses must find innovative ways to reinforce their brand identity and foster trust. BIMI emerges as […]

If you’ve spent any time in the email space (or software more generally) you will know that there are a raft of strange and cryptic acronyms that come with the territory. They can be misleading, confusing and daunting, particularly for newcomers who just want to set up their SMTP relay and never give it another […]