The Deliverable Diary

Whether you send HTML or plain text emails will depend on the type of communication and to whom you are sending the email. HTML: what do I need to know? HTML emails contain HTML (Hypertext Markup Language) code, which allows images, links, formatting, and other visual elements. They are most commonly used in email marketing […]

If you believe your SMTP2GO account has been compromised (alternatively known as “hacked”) we recommend taking the following steps and reaching out to our support team immediately who can investigate further. The main compromised account indications include: Suspicious sending or unusual/unfamiliar activity in the account’s reporting (Activity, Summary, Suppressions, etc.). You start receiving a number […]

Don’t let spambots become the enemy of your company! Get prepared and get protected with these helpful steps. What exactly is a “spambot”? A spambot is a malicious program designed to collect email addresses and information from online forms, chat rooms, comment sections, and websites. This information is usually collected to build lists for sending […]

As summer approaches and the vacation season beckons, many of us eagerly anticipate a well-deserved break from our daily routines. However, planning for a vacation nowadays involves more than just packing your bags and setting an out-of-office reply. Enhance your time away and maintain professional relationships by sending a pre-vacation email using SMTP2GO. This effective […]

AMP for email is the inevitable future of your email strategy. Static experiences are a thing of the past and your average click-through will soon be one step too far for the reader. Keep it in the inbox with AMP for email. What is AMP for email? AMP for email allows you to give friendly […]

What’s a warmed-up IP and do I need one? Keep that IP warm and toasty for deliverability rates that won’t leave you cold. Think of it like hot chocolate for your email game. In scientific terms, IP warming is the practice of gradually, ethically, and intentionally increasing the volume of email sent with a dedicated […]