The Deliverable Diary

Don’t worry, we trust that you send out high-quality, unmissable content but as the old adage goes – you can’t please all of the people, all of the time. Part of running a business in the internet age is coming to terms with the fact that some long-time clients will eventually wish to part ways, […]

Get ready to plan your Black Friday email marketing like a pro! Black Friday is the Super Bowl of sales events and, if you want to score big, it’s time to gear up with the ultimate email marketing strategy. Let’s delve into why Black Friday is such a big deal, pick up some expert tips […]

To send a correction email or not? We’ve all been there… You’ve spent hours crafting the perfect email: proofreading every word, testing every link, and hitting send with TOTAL CONFIDENCE! But then, horror of horrors, you realize you’ve made a blunder. Maybe you’ve misspelled someone’s name, sent the wrong offer, or included a broken link. […]

Tired of pulling up the stats from your mailing campaigns and being disappointed? Tired of following up on emails with clients, only to find they never saw them at all? Here’s how to hit the main inbox… Back in the day, you had the spam mailbox to contend with — nowadays the range of unfavorable […]

Whether you send HTML or plain text emails will depend on the type of communication and to whom you are sending the email. HTML: what do I need to know? HTML emails contain HTML (Hypertext Markup Language) code, which allows images, links, formatting, and other visual elements. They are most commonly used in email marketing […]

If you believe your SMTP2GO account has been compromised (alternatively known as “hacked”) we recommend taking the following steps and reaching out to our support team immediately who can investigate further. The main compromised account indications include: Suspicious sending or unusual/unfamiliar activity in the account’s reporting (Activity, Summary, Suppressions, etc.). You start receiving a number […]