The Deliverable Diary

Why is it important to have a solid list of email subscribers? While social media is a great way to grow your audience and reach new potential customers, social media platforms are not always reliable or stable. They can change their algorithms, policies or features at any time, which can affect visibility, engagement and reach. […]

Digital marketing is an ever-evolving space and email remains a powerful tool for businesses to connect with their audience. As we begin the new year, let’s explore the top email marketing 2024 trends that are set to reinvent the way brands engage with their subscribers. User Generated Content User-generated content (UGC) is on the rise […]

Gmail and Yahoo are two of the most popular email providers in the world, with billions of users combined. This is why email marketers need to pay attention to their latest announcements about new inbox protection rules, which take effect in February 2024, and step up their emailing game. These rules are designed to combat […]

If you use email marketing to communicate with your audience, you may have encountered a problem called inbox clipping. Inbox clipping is when an email client, such as Gmail, truncates or hides part of your email message behind a link that says “[Message clipped] View entire message”. This can affect the readability, deliverability and effectiveness […]

For those late-night email checkers and evening scrollers, emails in Dark Mode can feel easier on the eyes, and easier on the battery life too. But once a user makes the switch to Dark Mode, you don’t want your email to be the one sticking out like a sore thumb. As multiple operating systems and […]

Did you know that the subject line is the most important part of your email? If your subject line fails to attract your reader’s attention, your content may as well not exist. Sad but true! “64% of recipients open emails based solely on the subject line.” (Finances Online, 2023) Follow our top tips on creating […]