The Deliverable Diary

In today’s interconnected world, email remains the backbone of business communication. But with it comes risk — cybercriminals are always on the lookout for vulnerabilities they can exploit. Ensuring your email security isn’t just a good idea; it’s essential. Whether a small business or a large enterprise, safeguarding your email accounts and data should be […]

Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]

As we navigate through 2024, securing your email communications remains a top priority. With the latest inbox protection rules from major email providers including Gmail and Yahoo, it’s crucial to bolster your defenses against phishing and spoofing. One of the most effective tools at your disposal is a robust DMARC policy. Let’s dive into why […]

When sending an email, simply hitting ‘send’ is rarely enough to ensure your message lands where it should. Many steps can be taken to improve email deliverability: one such step is email subdomains. Here we’ll dive into email subdomains and explain why they’re important. What is an Email Subdomain? A subdomain is a subset of […]

You’ve crafted the perfect email: it’s clear, professional and just the right touch of charm. Now comes the final step—sending it out. But should you CC or BCC your recipients? Making the wrong choice can lead to email mishaps and even privacy concerns. Let’s break down the differences between CC and BCC, their appropriate uses […]

Are your subscribers struggling to find the unsubscribe link buried in your email footer (and no, that’s not a good thing)? The answer to streamlined unsubscribe requests lies in list-unsubscribe headers, a game-changer for email marketers. What Are List-Unsubscribe Headers? A list-unsubscribe header is an email header containing specific unsubscribe instructions. This allows email clients […]