The Deliverable Diary

Unsubscribe links strike fear in the hearts of many email marketers. Instead of looking at them as a negative, let’s consider how they can benefit us and add value to our customers.

Vodafone has announced today their plan to discontinue their email services in New Zealand after 20 years. If you’re one of the 250,000 people who have been using Vodafone mail up until now, the move is going to affect you when they switch off the service on 30th November. The decision was made as a […]

YouTube is an incredible source of information with millions of how-to videos and step-by-step guides that even the most novice internet user can take advantage of. But, what happens when the content crosses a line? YouTube features thousands of videos promoting illegal phishing activities and despite reporting them, they are still up on the website. […]

When you send an email, it doesn’t go directly from the your device to the recipient. Instead, it travels between many different computers on its way. Its first port of call is an SMTP server. In order to communicate with this server, you must use the SMTP protocol. WHAT IS SMTP? SMTP stands for “Simple Mail […]

Gmail has previously announced that “some time” in June 2016, they will be adjusting their DMARC policy. This will mean that you’ll only be able to reliably send emails from a @gmail.com email address through Gmail’s own servers. Any SMTP service other than Gmail’s will no longer be allowed. Yahoo and AOL have already made […]

Since Gmail changed its inbox layout, many marketers find their emails appearing under the “Promotions” tab in Gmail, instead of the recipient’s inbox. The tabs are optional for Gmail users, but many recipients are choosing to take advantage of them, to make sorting their mail easier. This isn’t all bad news for marketers, however, as Return […]