The Deliverable Diary

Late in 2017, Microsoft made some big changes to their email infrastructure, and many Email Service Providers and other email senders are reporting problems getting into the Inbox for recipients hosted with Office 365 and Outlook. A lack of useful information about how to deal with these changes has left ESPs in a position of […]

Emails vs Social Media: Which is more effective? In a world dominated by fast-paced social media, many companies are left wondering, “Are we wasting our time with emails?”

Unsubscribe links strike fear in the hearts of many email marketers. Instead of looking at them as a negative, let’s consider how they can benefit us and add value to our customers.

Vodafone has announced today their plan to discontinue their email services in New Zealand after 20 years. If you’re one of the 250,000 people who have been using Vodafone mail up until now, the move is going to affect you when they switch off the service on 30th November. The decision was made as a […]

YouTube is an incredible source of information with millions of how-to videos and step-by-step guides that even the most novice internet user can take advantage of. But, what happens when the content crosses a line? YouTube features thousands of videos promoting illegal phishing activities and despite reporting them, they are still up on the website. […]

When you send an email, it doesn’t go directly from the your device to the recipient. Instead, it travels between many different computers on its way. Its first port of call is an SMTP server. In order to communicate with this server, you must use the SMTP protocol. WHAT IS SMTP? SMTP stands for “Simple Mail […]