The Deliverable Diary

As a company that helps people send email, we were interested to attend the action-packed Emarsys Revolution conference, which was held in London, last month. Having listened to many industry experts speak, one thing became clear: when it comes to sending marketing-related email, recipients/customers are expecting MORE from the emails that drop into their inbox. […]

Believe it or not, after significant digital changes, social media platforms introduced and umpteen marketing tools available, email is one of the most powerful tools used to reach your clients and subscribers each and every day. Therefore, it is absolutely crucial that your emails land in the inbox. SMTP2GO is dedicated to inbox delivery and are […]

The term Smarthost is becoming more and more familiar due to its ever-growing necessity. If you have heard of a Smarthost but you are not too sure what they do or how they differentiate from your usual SMTP relay, as always, you have come to the right place! Read on to find out the difference between […]

Right, now it’s time to get down to the nitty gritty! What are the meanings of all these abbreviations involved with SMTP (Simple Mail Transfer Protocol), why are they important and what do they do? Well, you have come to the right place! Below, I am going to discuss some of the most important terms associated with SMTP […]

SMTP relay is becoming more and more important each and every day that you are most likely hearing the term pop up every now and again, but what is it? SMTP stands for Simple Mail Transfer Protocol; in other words, it’s job is to relay and deliver your outgoing emails. How does SMTP work? SMTP […]

Have you ever wondered what an email feedback loop is? Well, if you are sending emails on a regular basis to your subscribers or clients, I’d say, it’s a good idea to read on and find out what happens when your email is marked as SPAM and why it is important to enable feedback loops […]