The Deliverable Diary

Not one person created email, it was developed over time to become what it is today. It started off like a post-it type note that would pop up on your desktop screen. Although, it would only work on the same computer, so not very useful! It wasn’t until 1971 when Ray Tomlinson (who some claim to be the […]

Did you know, email marketing was voted by customers to be the preferred way to receive marketing material? If not, you do now! So, if your email marketing game isn’t up to scratch, you’ll want to read on to discover our top tips on email marketing for small businesses. Make signing up easy If you […]

Transactional emails, also known as ‘triggered emails’ or ‘automated emails’, are emails that are sent after an action has been taken. More often than not, they are sent to the person who took the action. For example, if you buy a product online, you’ll receive a transactional email once a payment has been accepted. Or, […]

As a company that helps people send email, we were interested to attend the action-packed Emarsys Revolution conference, which was held in London, last month. Having listened to many industry experts speak, one thing became clear: when it comes to sending marketing-related email, recipients/customers are expecting MORE from the emails that drop into their inbox. […]

Believe it or not, after significant digital changes, social media platforms introduced and umpteen marketing tools available, email is one of the most powerful tools used to reach your clients and subscribers each and every day. Therefore, it is absolutely crucial that your emails land in the inbox. SMTP2GO is dedicated to inbox delivery and are […]

The term Smarthost is becoming more and more familiar due to its ever-growing necessity. If you have heard of a Smarthost but you are not too sure what they do or how they differentiate from your usual SMTP relay, as always, you have come to the right place! Read on to find out the difference between […]