The Deliverable Diary

“I don’t believe in email. I’m an old-fashioned girl. I prefer calling and hanging up.” Carrie Bradshaw (Sarah Jessica Parker)💄 We have come a long way since Carrie Bradshaw and the old-fashioned ways! But have we crossed over and reached the other side? Have we outgrown email? No way! You better believe it, we all […]

Alongside your regular marketing emails, you should be sending transactional emails. They have a higher open-rate and can improve user engagement by a long shot. Check out our infographic below to find out when you should be sending them and our top tips on how to optimize them.

Is there a best/most effective time to send an email? It’s debatable, that’s for sure! Many will say that ‘it depends’, and, technically, they’re right. That’s not to say, however, that we don’t have a few top tips to get you started. Which days are best, really? Multiple studies show that the BEST day to […]

In the world of digital and email marketing, SMTP isn’t the only kind of delivery we need to concern ourselves with. We also need to look at how our message is delivered. We need to make sure that our content is key, and that our marketing makes an impact. How can we make sure that […]

If you’ve followed our tips to prevent your email going into spam folders but you’re still having issues, your email formatting may be to blame. In order to determine which emails are accepted by recipient servers, mailbox providers follow RFC protocol on email formatting and content. In the last number of years, in order to […]

A sales email is a lot easier to ignore than a face-to-face sales pitch or even a sales call. For that reason, we need to grab our recipient’s attention from the get-go. Don’t neglect your subject line and pre-header Your subject line and pre-header are the most important part of your sales email (or any […]