The Deliverable Diary

Segmenting your mailing list should be a top priority before designing each email campaign. You’ll want to send the right content to the right people. In fact, by segmenting your mailing list and creating personalized content, you’ll increase open rates and engagement. Some marketers even state that they’ve seen a 760% increase in revenue from […]

Have you ever sent an email with an important document attached, only to find out afterwards that the intended recipient got the email but not the attachment? Check out our guide to optimizing your attachments for email, so you can rest assured that both email AND attachment get delivered. Pesky PDFs PDFs can be tricky […]

Working in the email space, it’s very clear just how many people send emails (we have millions of emails being sent through our servers on a daily basis) and email is still the most effective permission-based communication channel. In 2020, we can expect the number of email users to climb to a staggering 4 billion […]

May 25th, 2018… ring a bell? The day email marketers were working towards, the day email was going to change forever! Was it going to destroy businesses? Was email on its way out? How was the industry going to change the way it approached data collection and abide by these new regulations? Perhaps it won’t […]

We’ve all been there. You hit send, and just a split second too late, you realise what you’ve done. Your skin crawls, shivers run up your spine, and your heart beats like a drum. A haunted house has nothing on this feeling. Maybe you’ve sent the wrong attachment to the wrong person, or you’ve just […]

Choosing the right font for your emails is more important than you might think! Similar to alt attributes (which are often forgotten about), font choice can increase web accessibility for those with a situational or permanent disability. You’ll want to think beyond aesthetics and how your email looks, to how accessible it is on a […]