The Deliverable Diary

You want to be a welcome addition to someone’s inbox, not ignored like an unwanted Facebook invite. At SMTP2GO, we want to help you have users become subscribers so your message always lands in their inbox. This is why we always recommend opt-ins. An opt-in is a genuine user who chooses to become part of […]

At the best of times, communication is key. At the worst of times, it’s a necessity! Over the past (tough) weeks, individuals and companies have had to up their game when it comes to online communication. In fact, a number of people have found that they are communicating more than they were before: with loved […]

In recent years, it’s been a must to ensure that your email-marketing emails and campaigns are optimized for mobile use. With statistics showing that 80% of mobile users will delete your email on arrival if it’s not been optimized for a hand-held device, you’d be crazy not to! In 2020, if you’re still not on […]

Knowing more about your customers is key when it comes to successful email engagement. So, where does email intelligence come in, and what is it? What is email intelligence? Email intelligence is an automatic process based on continuous machine learning used to gain statistical insights into your customers, helping you segment and target your marketing/sales […]

Segmenting your mailing list should be a top priority before designing each email campaign. You’ll want to send the right content to the right people. In fact, by segmenting your mailing list and creating personalized content, you’ll increase open rates and engagement. Some marketers even state that they’ve seen a 760% increase in revenue from […]

Have you ever sent an email with an important document attached, only to find out afterwards that the intended recipient got the email but not the attachment? Check out our guide to optimizing your attachments for email, so you can rest assured that both email AND attachment get delivered. Pesky PDFs PDFs can be tricky […]