The Deliverable Diary

“Everybody can write.” Right? Well, no actually! Even though it’s an essential part of our professional lives, many find it a struggle and dread having to write an email. Follow our tips for those who find email-writing a challenge.  Billions of emails are sent every day (more than 292 billion, to be precise) and some […]

Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

You want to be a welcome addition to someone’s inbox, not ignored like an unwanted Facebook invite. At SMTP2GO, we want to help you have users become subscribers so your message always lands in their inbox. This is why we always recommend opt-ins. An opt-in is a genuine user who chooses to become part of […]

At the best of times, communication is key. At the worst of times, it’s a necessity! Over the past (tough) weeks, individuals and companies have had to up their game when it comes to online communication. In fact, a number of people have found that they are communicating more than they were before: with loved […]

In recent years, it’s been a must to ensure that your email-marketing emails and campaigns are optimized for mobile use. With statistics showing that 80% of mobile users will delete your email on arrival if it’s not been optimized for a hand-held device, you’d be crazy not to! In 2020, if you’re still not on […]

Knowing more about your customers is key when it comes to successful email engagement. So, where does email intelligence come in, and what is it? What is email intelligence? Email intelligence is an automatic process based on continuous machine learning used to gain statistical insights into your customers, helping you segment and target your marketing/sales […]