The Deliverable Diary

When is a delay actually a delay? Discover more about email delivery times. When we hit “send” on an email, we often expect it to reach its recipient’s inbox in an instant. It’s a common misconception that email delivery is immediate, but the reality is that many factors influence how quickly an email travels from […]

Safelisting is a crucial step to ensure that your recipient server does not mistakenly block your emails as spam when they are sent from your own domain. Sometimes, when sending emails from your domain through an SMTP server to the same domain (intra-domain), the recipient server might interpret these emails as spoofed. This can result […]

Hi, I’m Lou! By day, I’m a Customer Success Engineer at SMTP2GO but in my free time, I’m also Doctor Loulittle. I’m a Canine Behaviour Expert and I’ve spent many years helping people to improve their relationships with their dogs. It might surprise you that I see many parallels between training puppies and managing email […]

The intention behind email blocklists is honorable: they’re there to keep our inboxes safe from spam. If you find your domain name or IP address added to one, however, it could seriously harm your deliverability (and make you break down and sob!) BUT it’s not all bad. Learn more about email blocklists and, most importantly, […]

In today’s interconnected world, email remains the backbone of business communication. But with it comes risk — cybercriminals are always on the lookout for vulnerabilities they can exploit. Ensuring your email security isn’t just a good idea; it’s essential. Whether a small business or a large enterprise, safeguarding your email accounts and data should be […]

Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]