The Deliverable Diary

Hi, I’m Lou! By day, I’m a Customer Success Engineer at SMTP2GO but in my free time, I’m also Doctor Loulittle. I’m a Canine Behaviour Expert and I’ve spent many years helping people to improve their relationships with their dogs. It might surprise you that I see many parallels between training puppies and managing email […]

Are you looking for a new SMTP provider but you’re unsure what to prioritize? We’re here to make your decision easier! When choosing an external SMTP provider, several key factors come into play: Will my emails reliably reach inboxes? What features are included? Is the support team responsive and helpful? Can I monitor and analyze […]

Happy Valentine’s Day! We thought we’d get in the spirit by taking a look at some luuurve stats! Working on your marketing campaign? Maybe it’s time to take a look at self-love this year! ❤️    

In the fast-evolving landscape of digital communication, voice-activated emails are emerging as a key innovation.  What are voice-activated emails? Voice-activated emails are a new form of email communication designed to be read aloud by voice assistants such as Amazon Alexa, Google Assistant, and Apple’s Siri. These emails are optimized for voice interaction, allowing users to […]

Email testing is a crucial part of any successful email marketing strategy. By following these email testing tips, you ensure your campaigns look great, function properly, and land in your recipients’ inboxes—not their spam folders. Testing can, however, be a double-edged sword. If done carelessly, you risk sending “test” emails to your entire contact list […]

As 2025 ticks on, email marketing continues to evolve, driven by new technologies and shifting consumer expectations. Below are some key trends shaping the future of email marketing this year. Hyper-Personalization Through AI With advancements in AI, email marketers can offer highly tailored experiences. AI tools analyze user data to predict preferences, optimize send times, […]