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  • Email Delivery & Tips

Why You Need to Use the ‘View this Email in your Browser’ Feature

After curating a marketing email that’s the perfect balance of text to images, taglines to icons, and all topped off with a killer call-to-action, the last thing you want is blocks of unsightly breakages. While you may be the composer of an effective email, you don’t get to push the buttons once it lands in […]

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  • Email Delivery & Tips

How to Use Video in Email

It’s all about video, we’re sure you are aware! But how do you incorporate video in email? It’s not always easy and there are a few things you need to think about. 👇 Whether it’s for marketing purposes, transactional, or an onboarding email, including video in email is a sure-fire way to increase open rates […]

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  • Email Delivery & Tips

Laravel: A Warning for Developers

Laravel is a popular web development framework written in PHP, which powers many websites worldwide. True to its popularity, it has a strong development community contributing to its growth in various spheres of web app development.  It is also a widely recommended framework for secure web app development. But every framework has its pitfalls that […]

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  • Email Delivery & Tips

Be Aware: Spam, Phishing & Malicious Email Trends

In a year that has left us all feeling more vulnerable than ever, don’t let your inbox cause an ounce of extra stress. Stop those traps in their tracks and learn just how to spot a bad email in action. With our set of tips, discover just what to look for and exactly how to […]

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  • Email Delivery & Tips

Email Usage Across the Generations

Let’s look at email usage… Does email mean the same to different generations? Do we use email in the same way, or for the same purposes? A couple of decades on from its mass adoption, email is still one of the most effective methods of business communication and this is why roughly 294 billion emails […]

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  • Email Delivery & Tips

SMTP2GO at Inbox Expo: List-collection Methods and Best Practices

Inbox Expo 2021 was a smash hit for #emailgeeks across the globe! This year, we were lucky enough to be invited to speak alongside a number of industry leaders to talk about one of our favorite things: email! Louise, one of our Customer Success Engineers, presented “The Email’s Your Oyster. The Customer’s Your Pearl”, you […]

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