The Deliverable Diary

The web is a wonderful place, and over the last number of years, internet security has really ramped up. This has its benefits but means that we now need to remember a lot more passwords, which can be a challenge. Even if you use a service such as Google Passwords, it can still be a […]

Have you ever been expecting an important email, only to find it ended up in your spam folder? Or worse yet, it didn’t even reach you? If the email sender has done everything correctly on their end, it may be time to safelist their email address, domain or their outgoing IP addresses. What is a […]

If you’re experiencing slow sending speeds, here are a few important things to consider… The SMTP protocol can often require many “round-trip” cycles, where your computer/server has to wait for a response from us, and vice versa. Normally the best way improve slow sending speeds is to do the following: Open up multiple simultaneous SMTP […]

Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to their final destination; helping you communicate effectively with your colleagues, clients, and loved ones. So if SMTP is something that we use every day, we should be investing […]

Whether you’re considering or already using email for your brand, acquisition, or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]

Spam: it clogs your inbox, tests your trust and sends you raging through your morning emails! Fight back against the spammers and become your inbox’s proactive gatekeeper. We’ve created a quick guide to put the control back in your hands, showing you exactly how best to deal with spam and shut down the spammers behind […]