The Deliverable Diary

Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to their final destination; helping you communicate effectively with your colleagues, clients, and loved ones. So if SMTP is something that we use every day, we should be investing […]

Whether you’re considering or already using email for your brand, acquisition, or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]

Spam: it clogs your inbox, tests your trust and sends you raging through your morning emails! Fight back against the spammers and become your inbox’s proactive gatekeeper. We’ve created a quick guide to put the control back in your hands, showing you exactly how best to deal with spam and shut down the spammers behind […]

IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle? What makes up […]

With the right emails, you can encourage those silent subscribers to step away from the “unsubscribe” button – meaning you can finally breathe a sigh of relief! Re-engagement is a delicate strategy that ensures you target any disengaged reader without sounding like a desperate friend  begging for attention. A growing subscriber list is always exciting, […]

Have you wondered what your email delivery errors mean? These errors can be extremely helpful in figuring out why your emails have bounced or have been rejected. We’re here to clear up some of the meanings behind the most frequently occurring email delivery errors so that you can improve your sending in the future. Hard […]