The Deliverable Diary

Progressive Profiling takes your email personalization to the next level. Gone are the days when it was enough to just include your customer’s name in a mail-merge mail-out. Nowadays, recipients expect truly personalized emails that are worth their time. By sending truly personalized emails, we get better responses from our clients. Multiple divided, focused mailing […]

When it comes to marketing, there are many communication channels to choose from that can be a little overwhelming, especially for smaller businesses without a dedicated marketing team. There is one marketing tool, however, that all businesses should be taking advantage of – and that’s the email list. Email marketing efforts continue to bring ROI […]

Email is the preferred method of business communication with billions and billions of emails being sent on a daily basis but could we send better, more effective messages? SMTP2GO helps improve the technical side of delivery, but what about the human side of delivery? I spoke to MBTI® practitioner, Tamsin Regnes, who talks about how […]

The internet can be a wonderful place, but there are also dangers lurking in dark corners. Online bullying, threats, harassment, stalking and abuse are all commonplace in cyberspace, especially since the increase in internet usage over the past few years. According to the International Telecommunication Union (ITU), during the COVID-19 pandemic, Internet user ranks grew […]

Archiving your business emails has a number of benefits across a number of sectors for both commercial and financial reasons. Let’s back up a little bit first Before we delve into the reason why you should start archiving, it’s important to know that email archiving is not the same as an email backup. An email […]

Did you know that the average worker spends 28% of their time managing their emails? That’s more than 11 hours per week! Dictation could help you to save hours writing emails as speech-to-text is three times quicker than typing. Let’s take a look at the numbers… The average person types 40WPM The average person speaks […]