The Deliverable Diary

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool for […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]

An Internet Protocol address, more commonly known as an IP address, is a unique set of numbers assigned to a device on the internet or local network. When it comes to sending emails, you can use a dedicated IP or a shared IP. But what’s the difference, and which is the right choice for you? […]

If you’re a high-volume sender (5K+ subscribers) and have been sending gradually and frequently to your subscribers while your list has grown, you can happily skip this post. However, if your list of subscribers is over 5K and you find yourself in one of the following situations, you may want to keep reading to ensure […]

Whilst working with an international audience, choosing which language to use can be difficult when reaching out to your customers. Not only is the choice of language a challenge, but it’s crucial to ensure that your message comes across, not only in translation but also in tone. Time zones also need to be taken into […]

Incoming servers and spam filters are becoming stricter and stricter by the day. For this reason, it’s really important to understand what could trigger your email as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]