The Deliverable Diary

Email is a part of your daily working life. You’ve heard of an SMTP provider, but do you need one? Oh, yes! What is SMTP? SMTP stands for Simple Mail Transfer Protocol and it’s the process that happens each time you send an email. Check out this infographic “How Email Works (Made Simple)” for more […]

Few things are more frustrating than the 550 error message – besides, possibly, a broken coffee machine! Let’s dig into what this cryptic message means and how you can resolve it. 550 Error, What?! You will often see a 550 error accompanied by a small (yet arguably mystifying) message, such as “administrative prohibition” or “relay […]

Sending email with SMTP2GO is a piece of cake but, occasionally, it can go wrong… In this post, we take a look at how to investigate and troubleshoot email delivery issues in your SMTP2GO account, helping ensure the best delivery rates. Email delivery issues: how to troubleshoot Log in to your SMTP2GO account, go to […]

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool for […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]

On the hunt for an SMTP provider and don’t know what to look for? Keep reading to help ease your decision. When looking for an external SMTP provider, there are many things that you’ll need to take into account. Will my emails reach the inbox? What features are on offer? Is there a reliable support […]