The Deliverable Diary

In the fast-evolving landscape of digital communication, voice-activated emails are emerging as a key innovation.  What are voice-activated emails? Voice-activated emails are a new form of email communication designed to be read aloud by voice assistants such as Amazon Alexa, Google Assistant, and Apple’s Siri. These emails are optimized for voice interaction, allowing users to […]

Email testing is a crucial part of any successful email marketing strategy. By following these email testing tips, you ensure your campaigns look great, function properly, and land in your recipients’ inboxes—not their spam folders. Testing can, however, be a double-edged sword. If done carelessly, you risk sending “test” emails to your entire contact list […]

As 2025 ticks on, email marketing continues to evolve, driven by new technologies and shifting consumer expectations. Below are some key trends shaping the future of email marketing this year. Hyper-Personalization Through AI With advancements in AI, email marketers can offer highly tailored experiences. AI tools analyze user data to predict preferences, optimize send times, […]

Schools rely on their emails getting to teachers, parents and students! That’s why thousands of schools worldwide use SMTP2GO to easily send and track all of their emails and forget headaches with email delivery. We’re Here to Help Our award-winning customer service agents are at hand 24/7 in case you need us. We’re based across […]

Does this sound like you? “Sorry to bother you with this post, I just thought it would be an interesting topic to look over and relevant for your job role, but I understand if you don’t have time to read it.” If it does, discover how to write confident emails! As women, we often tend […]

Email marketing remains one of the most effective ways to reach and engage your audience. With inboxes overflowing, however, it’s crucial to ensure your email marketing content stands out AND delivers value. Also, if the content of an email isn’t up to scratch, it might end up in the spam folder – and this isn’t […]