The Deliverable Diary

Inbox Expo Austin… What an experience! I just got back from an incredible week in Texas, where I had the absolute privilege of presenting Training Your Emails Like a Puppy. (For anyone who missed it, there’s a summary right here.) Standing in front of a room full of email experts at Inbox Expo Austin was […]

For more than 170 years, Ghirardelli has been satisfying America’s sweet tooth with premium, decadent chocolate. Founded by Italian chocolatier Domenico Ghirardelli, this once-small venture has grown into one of the country’s most celebrated heritage confectionery brands. As the oldest continuous bean-to-bar chocolate company in the United States, Ghirardelli is one of the few manufacturers […]

Spam complaints can feel like a right, old kick in the teeth! Having spent precious time crafting an email, only to find that the recipient has marked it as spam, can leave you feeling deflated. It’s not the end of the world, however, and here we run through how to fix a spammy situation. Firstly, […]

Whether you’re migrating from another SMTP provider or searching for a reliable, highly-rated email delivery service, this guide will walk you through the essential steps to sign up, set up an account, configure sending and explore key features to maximize your SMTP2GO experience. Why Choose SMTP2GO? Operating at the forefront of email delivery since 2006, […]

In a crowded inbox, attention is everything. Marketers need more than just compelling subject lines, they need visuals that move. Enter the animated GIF. Used wisely, GIFs can help emails stand out, convey emotion and drive engagement. But does adding movement always move the needle in the right direction? Let’s explore the pros and cons […]

If email writing has been part of your routine for years, it’s natural to feel a touch uninspired some days… Enter Email AI, the productivity powerhouse! Tools, such as Google Gemini, can save time, boost productivity and enhance clarity. The key to unlocking Email AI’s full potential lies in one simple skill: crafting the right […]