The Deliverable Diary

Email marketing is still one of the most powerful digital communication tools, but success hinges on a deceptively simple metric: open rates. Why do some emails get opened instantly while others are ignored or deleted? The answer lies in human psychology – specifically how we process curiosity, relevance, trust and timing. At the heart of […]

Your team spent hours crafting the perfect campaign. The copy is sharp, the segmentation is precise, and the offer is compelling. So why are results disappointing? The culprit might not be your strategy. It could be something far more technical, and far more fixable: email deliverability. For agencies managing campaigns on behalf of multiple clients, […]

Every year on 8 March, for the past 115 years, the world celebrates women everywhere. But International Women’s Day is more than a date on the calendar – it’s a movement, a reminder that gender equality benefits everyone. This year’s theme, Give To Gain, invites us to think differently about support and progress. Instead of […]

The National Health Service (NHS) is one of the most cherished and respected institutions in the UK. It provides free health care to millions of people every day and employs almost two million staff across various sectors and roles. So, who are NHS Providers? NHS Providers – one of our valued customers – is the […]

Email remains one of the most effective tools nonprofits have for engaging supporters, driving donations and nurturing long-term relationships. Even as new channels emerge, well-crafted email campaigns continue to outperform many other outreach methods by both reach and return on investment. Why Email Still Matters for Nonprofits Email is not just alive. It’s thriving in […]

Microsoft is officially putting the final nail in the coffin for Basic Authentication and this time, SMTP AUTH is included. For many organisations, this change will quietly break legacy systems, scripts and devices that still rely on simple username-and-password email sending. If you send email through Microsoft 365 using SMTP and haven’t modernised yet, here’s […]